In the context of innovation management, assessment is the systematic evaluation of aspiration for innovation and the ability to execute the aspiration. Assessments are conducted using various tools and methodologies, such as surveys, interviews, and data analysis, to identify strengths, weaknesses, and areas for improvement. The goal is to provide evidence-based recommendations to drive continuous innovation and organizational growth.

A challenge or issue that an organization faces, which hinders the achievement of its goals or objectives. Business problems can arise in various areas such as operations, finance, marketing, or human resources and require effective solutions to improve performance, efficiency, and profitability. Identifying and addressing business problems is a critical aspect of strategic planning and innovation management.