An iterative process. We encourage repeating the entire cycle or a particular phase. For example, we might generate several viable ideas but only prototype one of them. Then, upon user feedback, we may decide to go back to the original pool of ideas and reconsider others.

A concept in organizational design that involves moving beyond traditional operating models to consider a more flexible and adaptive approach. Fractal Design emphasizes the importance of viewing innovation management systems as dynamic and evolving structures rather than static frameworks. By using fractals—self-similar patterns at every scale—organizations can create adaptable and resilient structures that drive innovation through continuous, iterative processes.

A concept in organizational design that involves moving beyond traditional operating models to consider a more flexible and adaptive approach. Fractal Design emphasizes the importance of viewing innovation management systems as dynamic and evolving structures rather than static frameworks. By using fractals—self-similar patterns at every scale—organizations can create adaptable and resilient structures that drive innovation through continuous, iterative processes.

As part of the Wheel of Innovation, Openness refers to the organization’s approach to integrating external ideas and innovations. This involves open innovation, leveraging external knowledge and collaborating with external entities to drive innovation, creating an ecosystem encouraging the free flow of ideas and technologies.