An international standard that provides a framework for innovation management. It outlines the vocabulary, fundamental concepts, and principles necessary for managing innovation processes within an organization. ISO 56000 aims to support organizations in developing a structured approach to fostering innovation, ensuring consistency, and achieving sustainable growth. It encompasses various aspects of innovation management, including strategy, culture, processes, and tools, facilitating effective implementation and continuous improvement of innovation practices.

In the context of the 10 personas, the Anthropologist observes how people interact with products and services to uncover new innovations. They are empathetic and intuitive, capable of reframing problems and humanizing scientific methods.

Within the 10 personas, the Caregiver provides empathetic, human-centered experiences. They build relationships with customers, guiding them through the process to ensure comfort and satisfaction.

An entrepreneurial style where the business model is frequently challenged. Leaders employing this style are adaptable and ready to change direction as needed to seize new opportunities.

In the context of the 10 personas, the Collaborator values teamwork over individual achievement. They break down silos and form multidisciplinary teams to drive innovation.

As one of the 10 personas, the Cross-Pollinator draws connections between unrelated ideas to generate new concepts. They are open-minded, curious, and able to bring in external ideas to invigorate the organization.

Within the 10 personas, the Director understands the bigger picture and motivates the team to embrace the unexpected. They empower others and ensure that everyone is aligned with the strategic goals.

As part of the 10 personas, the Experience Architect focuses on creating remarkable individual experiences. They design interactions that turn ordinary encounters into distinctive ones.

Leaders adopting this style explore possibilities and invest time and money without demanding short-term profit. This style is characterized by a willingness to take risks and a long-term perspective on innovation, focusing on future potential rather than immediate returns.

This style focuses on using existing capabilities and resources in new ways. Leaders encourage innovation by leveraging what the organization already does well and finding novel applications for these strengths.

Among the 10 personas, the Hurdler is a tireless problem-solver who tackles challenges with optimism and perseverance. They can turn setbacks into opportunities and drive big ideas to implementation.

In this style, leaders invent, outsource, and finance startups. It involves a dynamic approach to innovation, where the organization continuously seeks out and supports new ventures and external partnerships to drive growth.

In the 10 personas framework, the Set Designer creates work environments that stimulate creativity and adapt to shifting needs. They make physical spaces a powerful tool for innovation.

Leaders using this style climb upward without losing sight of the overall goal. This involves a methodical approach to progress, ensuring that each step builds on the previous one while maintaining a clear vision of the end objective.

An acronym for Your Own Data and refers to the evidence we collect to validate our ideas (as opposed to other people’s data, e.g., market reports).