Covers all kinds of business units, from teams to subsidiaries. It refers to any division within the organization that develops and implements new and improved concepts under the organization's general policies. A BU has a defined market. There are many names for a BU.

Vendors, partners, talent market, industry experts, regulatory agencies, government agencies, academia, customer advisory board, competitors, industry influencers, investors, payors, major regional employers, regional industry (e.g., biotech), community-based agencies, etc.